About Us
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Lady behind the PA
Hello, I’m Carly.
I’m the founder of Lady PA, a boutique Virtual Personal Assistant company established in 2020. With over four years of experience running Lady PA, we specialise in supporting Business Owners and Entrepreneurs in London and Dubai. Our mission is simple: to seamlessly manage the demands of your personal and professional life, giving you back time to focus on what matters most.
I hold a 2:1 BA Hons degree in Business Management and bring a wealth of experience from my career as a Personal and Executive Assistant. I’ve worked closely with CEOs, MDs, and CFOs in the Insurance and Financial sectors across the UK and Dubai, honing the skills and expertise that now underpin Lady PA.
Today, our dedicated team offers tailored solutions for diary management, scheduling, event planning, and much more. Embracing innovation, we’ve incorporated AI tools into our services, ensuring we remain at the forefront of efficiency and deliver cutting-edge support in a fast-paced world.
Why not connect with me?
Our Vision
To be a leading, luxury Virtual Assistant services company within the UK and the Middle East.​
Our Mission
Make sure our VIP clients gain more time back in their day by providing expert and efficient PA services.